Dr. Sangeeta Chaudhary
Associate Professor
School of Commerce & Business Management, Geeta University, Panipat, Haryana, India
Affiliation
Major Publications
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1. “Optimizing Regenerative Medical Tourism Through Marketing Analytics” in Regenerative Tourism for Social Development, 2025, 171-195.
2. “Impact of Digital Banking Integration on Rural Women's Banking Usage” published in Sustainability, Innovation, and Consumer Preference (Scopus Indexed), November 2024, 361-376.
3. “Artificial Intelligence for sustainable agriculture practices”
Handbook of Artificial Intelligence Applications for Industrial Sustainability, CRC Press, November 2023 eISBN: 9781003348351.
4. “AI Invasion in Banking: Impact of Digital Banking Adoption on IN-Branch Banking from Banker's Perspective” in Computational Intelligence and Mathematical Applications (Scopus Indexed), 25-30.
5. “Digital Banking Adoption: Assessing the Key Factors Shaping User acceptance” in Journal of Marketing & Social Research, June 2025.(ABDC indexed)
6. “Factors affecting Perception of Farmers Towards Agriculture Loan” published in Advances in Bioresearch (Web of Science), 2024.11-18.
Awards
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Best Young Researcher Awardreceived from Novel Research Academy for the year 2021-22.
• Awarded as the Most Educated Girl of village under the campaign “Beti Bachao Beti Padhao” in year 2015 and 2016
• Best Case Study Award received for the case titled “Impact of Digital Banking Integration on women”presented in the National Case Study Conference -NCSC:2024, organized by Department of Management Studies, PIET, March19, 2024.
